Monitor Your Brands Online: Or Else!

April 26, 2007 on 6:31 pm | In Brands | No Comments

We cannot stress enough the importance of monitoring your brands - business, product and service names - online. Googling your brand name - your actual trademark - is NOT enough. We encourage clients to sign up for a monitoring service and client’s that do are in a much better position to find out:

- if someone else is using your brand or mark

- if there is an in appropriate use of your mark

- if your brand is being eroded by a generic use

We often use Thomson’s Web Monitoring Service and do not mark it up when obtaining these services for clients. I urge you to also look at the CCH solution but not to over look the benefits of knowing what is really going on out there. Remember what Andy Grove said - paranoia, by watching your competition, is good.

Got a style guide? This is a separate issue from whether you are properly using your brand or mark which we won’t go into here. If you are unsure whether your own use is up to par, let us know if we can help you be providing a style guide to your marketing group. Think adjective generally as the standard for proper use of your mark. Nothing - not even my web site which is just general info - is a substitute for having someone really look at how you are specifically using your brand or mark. Give me a call if you would like to find out more.